Every site with a film gets its own vertical version, so it looks as good on a phone as on a big screen.
More than half of visitors open a site on their phone. A horizontal film cropped to vertical loses what matters most: the car, the product, the face.
So the camera for the phone version is set up separately. The motion stays the same, but the frame is composed for a vertical screen and heavy effects are simplified to keep playback smooth.
