Articles
The site as a world: when 3D helps and when it hurts
3D looks expensive on a website, but it doesn't always sell. Here's where it pays off.
3D earns its place when an object is hard to grasp from photos: a house not yet built, a mechanism, a car in detail, an interior.
Where decisions come down to price and timing, 3D becomes decoration. Beautiful, but it won't add leads.
Three questions before adding 3D
- will the visitor understand the object without 3D?
- will the scene load in time on a phone?
- what will the visitor do after watching?